“More than a decade ago, Casey Anderson rescued a grizzly bear named Brutus and founded the Montana Grizzly Encounter in order to provide a natural home for other rescued grizzlies. On this Endangered Species Day, their unlikely friendship teaches us the importance of conservation and respect.”
This original GoPro story took the internet by storm when it was released, with more than 5 separate assets published for this 20 minute documentary its assets collectively attained more than 7 million views in only a single year! As of this writing, its now well over 12 million, with the main 20 minute story being 6+ million alone. This campaign, which I was lead on, was so impactful that YouTube sent me a custom printed poster sized framed with an award made up of all the comments from their users.
This piece was shot collectively by coworkers of mine at GoPro. This 20-minute documentary showcases an incredibly unique bond between Casey Anderson and Brutus, the grizzly bear – as well as the younger, Bella grizzly bear. From paper cuts, storyboards, and story pitches to graphics design, sound design, and color. I tackled every aspect of post-production single handed. In addition to this piece, I also created several other short-form videos to be used for press releases and have an even more viral appeal. I learned a lot working on this project, and am truly passionate about the story it tells. Throughout the process I worked alongside Casey Anderson to verify we were telling the correct story and message. Revealing to the world the story of this beautiful, yet endangered species.
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